{"id":12817,"date":"2026-11-03T16:14:53","date_gmt":"2026-11-03T16:14:53","guid":{"rendered":"https:\/\/menarinispa.it\/?p=12817"},"modified":"2026-11-03T16:14:53","modified_gmt":"2026-11-03T16:14:53","slug":"innovating-while-staying-true-to-our-roots","status":"publish","type":"post","link":"https:\/\/menarinispa.it\/en\/innovating-while-staying-true-to-our-roots\/","title":{"rendered":"Innovating while staying true to our roots"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">During the <strong>Next Mobility Exhibition<\/strong> (NME) in Milan, <strong>Andrea Conti, Accelera by Cummins<\/strong>, shared his perspective on Menarini\u2019s new identity and relaunch journey.<\/p>\n<p>His contribution highlights the company\u2019s ability to renew itself and look to the future without losing its connection with its industrial history and the values that have defined the brand since its origins in Bologna.<\/p>\n<p>Innovation, industrial sustainability and design therefore become inseparable parts of a single project, also reflected in the new FLASH and AIRON electric vehicles. From a supplier\u2019s perspective, this evolution represents an important sign of confidence in Menarini\u2019s development prospects across both national and international markets.<\/p>\n<p>Watch the full interview.<\/p>\n<p>Watch more videos on our YouTube channel: <a href=\"https:\/\/bit.ly\/YouTubeSeriGroup\">bit.ly\/YouTubeSeriGroup<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Menarini S.p.A. - Innovare, mantenendo solide le proprie radici\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/DlOdK37rm_Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Next Mobility Exhibition (NME) in Milan, Andrea Conti, Accelera by Cummins, shared his perspective on Menarini\u2019s new identity and relaunch journey. His contribution highlights the company\u2019s ability to renew itself and look to the future without losing its connection with its industrial history and the values that have defined the brand since its&#8230;<\/p>\n","protected":false},"author":7,"featured_media":12812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-12817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/comments?post=12817"}],"version-history":[{"count":1,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12817\/revisions"}],"predecessor-version":[{"id":12818,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12817\/revisions\/12818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/media\/12812"}],"wp:attachment":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/media?parent=12817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/categories?post=12817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/tags?post=12817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}