{"id":12826,"date":"2026-11-03T16:18:07","date_gmt":"2026-11-03T16:18:07","guid":{"rendered":"https:\/\/menarinispa.it\/?p=12826"},"modified":"2026-11-03T16:18:07","modified_gmt":"2026-11-03T16:18:07","slug":"identity-innovation-and-sustainability","status":"publish","type":"post","link":"https:\/\/menarinispa.it\/en\/identity-innovation-and-sustainability\/","title":{"rendered":"Identity, innovation and sustainability"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">During the <strong>Next Mobility Exhibition<\/strong> (NME) in Milan, Menarini gathered the perspective of <strong>Andrea Kraemer from Ventura Systems<\/strong> on the company\u2019s new direction and the future of European public transport.<\/p>\n<p>According to Kraemer, innovation, sustainability and design are essential pillars for gaining new ground in the market. Design, in particular, is not merely an aesthetic element: it must make a tangible contribution to energy efficiency, accessibility and the overall passenger experience.<\/p>\n<p>Menarini\u2019s new phase of development therefore brings its industrial excellence and long-standing brand values back to the forefront, evolving them in response to the changing needs of mobility and the European market.<\/p>\n<p>Watch the full interview.<\/p>\n<p>Watch more videos on our YouTube channel: <a href=\"https:\/\/bit.ly\/YouTubeSeriGroup\">bit.ly\/YouTubeSeriGroup<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Menarini S.p.A. - Identit\u00e0, innovazione e sostenibilit\u00e0\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1tX8LAGasF8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Next Mobility Exhibition (NME) in Milan, Menarini gathered the perspective of Andrea Kraemer from Ventura Systems on the company\u2019s new direction and the future of European public transport. According to Kraemer, innovation, sustainability and design are essential pillars for gaining new ground in the market. Design, in particular, is not merely an aesthetic&#8230;<\/p>\n","protected":false},"author":7,"featured_media":12821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-12826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/comments?post=12826"}],"version-history":[{"count":1,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12826\/revisions"}],"predecessor-version":[{"id":12827,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12826\/revisions\/12827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/media\/12821"}],"wp:attachment":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/media?parent=12826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/categories?post=12826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/tags?post=12826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}