{"id":12836,"date":"2026-11-03T16:22:27","date_gmt":"2026-11-03T16:22:27","guid":{"rendered":"https:\/\/menarinispa.it\/?p=12836"},"modified":"2026-11-03T16:22:27","modified_gmt":"2026-11-03T16:22:27","slug":"an-industrial-project-a-clear-direction","status":"publish","type":"post","link":"https:\/\/menarinispa.it\/en\/an-industrial-project-a-clear-direction\/","title":{"rendered":"An industrial project, a clear direction"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">During the <strong>Next Mobility Exhibition<\/strong> (NME) in Milan, <strong>Alberto Barbiero from Menarini S.p.A.<\/strong> offered an internal perspective on the meaning of the company\u2019s new industrial phase.<\/p>\n<p>Menarini\u2019s return with a new identity and a renewed product range sends a clear message to the market: the company is reaffirming its presence and repositioning the brand in the role it deserves, based on its history, expertise and industrial heritage.<\/p>\n<p>The journey launched by the Seri Industrial Group is built on investment in innovation, skills and a long-term development project. This path also includes the new FLASH and AIRON vehicles and clearly expresses the ambition to bring Menarini back to the forefront of the Italian and European public transport market.<\/p>\n<p>Watch the full interview.<\/p>\n<p>Watch more videos on our YouTube channel: <a href=\"https:\/\/bit.ly\/YouTubeSeriGroup\">bit.ly\/YouTubeSeriGroup<\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"Menarini S.p.A. - Un progetto industriale, una direzione precisa\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fQP04MhmNUc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the Next Mobility Exhibition (NME) in Milan, Alberto Barbiero from Menarini S.p.A. offered an internal perspective on the meaning of the company\u2019s new industrial phase. Menarini\u2019s return with a new identity and a renewed product range sends a clear message to the market: the company is reaffirming its presence and repositioning the brand in&#8230;<\/p>\n","protected":false},"author":7,"featured_media":12830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-12836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/comments?post=12836"}],"version-history":[{"count":1,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12836\/revisions"}],"predecessor-version":[{"id":12837,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/posts\/12836\/revisions\/12837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/media\/12830"}],"wp:attachment":[{"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/media?parent=12836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/categories?post=12836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menarinispa.it\/en\/wp-json\/wp\/v2\/tags?post=12836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}